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Getting
marketing Information
There
are many online marketing opportunities on the internet that have
attracted people who are relatively new to running an online business
and there is a lot of new stuff to learn.
Here
at Shed 18 we believe in telling things as they are and we want
to warn you about the self-styled marketing gurus and the 'secret
information' they sell, sometimes for high prices. Their numbers
seem to be swelling; they pay for a short course with one of the
acknowledged marketeers then think they are qualified to teach
other people.
A high number of would-be gurus have moved into the field as information
suppliers. Some are good but most are copyists. There have always
been plenty of books on marketing in bookshops and libraries,
and such books make you feel good for a time, but the feeling
soon fades.
"Obtaining
Marketing Information"
If you go to a search engine and type in something like 'marketing
info.' you'll find sites where marketing eBooks are for sale or
often free. Many run newsletters that are free to subscribe to.
It's worth subscribing and you'll find a world of online marketing
information out there, but don't be in too much of a hurry to
lay your money down; there's plenty of free marketing information
on offer. Newsletters from reputable people always offer the option
to unsubscribe when you wish.
Many
of the newsletters lead with what appear to be fantastic offers.
"This guy makes $200,000 a month online and at last we've persuaded
him to part with information that could help you do the same.
In this ebook Roy.X reveals 7 wellkept marketing secrets that
you can easily use to vastly increase your income."
When
you click on the link you're taken to a website that will be,
as you proceed in your quest for marketing knowledge, depressingly
familiar; a page some three feet long filled with garish fonts
proclaiming the excellence of the product, and loads of sales
waffle. Terms will usually include "eye-opening", "mega opportunity",
"jaw-dropping " "no-brainer" and so on. Then will come the testimonials,
mainly from other gurus in the ring. You'll get to recognise the
names.
Then
will come the "bonuses". These are usually reports that have been
circulating the Web for years that vaguely fit in with the main
theme. Finally will come the sales "close". Sometimes it's a statement
that the product is so good that the price will be going up shortly,
or a deadline of midnight on the day you're viewing. Don't worry,
if you're really interested the deadline will have changed tomorrow;
it's done by Javascript and increments automatically.
There
are a few genuine guys who, when they say the price is going up
or a deadline will be reached, really mean it but I must leave
you to find out who you can trust.
But
let's get back to the original newsletter from which you got the
link to the advert. Why do they do it? Simple, for every dollar
you lay down they get 50 cents.
How
can you avoid the quicksands?
Despite our warning there are plenty of genuine folk in marketing
and they do dispense good information. They often have their own
software product connected to marketing and offer free advice
as sales promotion.
Many
of the skills needed to sell in the 'real' world can be transferred
to the Internet, but there are some that are specific to online
marketing.
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How to optimise website pages for search engines
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How to write good sales copy
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Advertising on the Internet
Stick
with us and we'll guide you in the right direction. But if you
want to find a foolproof way to start an online business, including
all the marketing tools you want, massive help on marketing, a
friendly forum to air any problems you might have:-
Here
is a complete system for only $299 a year, all found.
If you think you can better that please let me know but read this
first
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